Streetbike Case Study

Alcumus ISOQAR Case Studies

What Streetbike Has to Say About Alcumus ISOQAR

Streetbike was established in 1979 as a retail motorcycle dealership stocking products from such well-known names as Suzuki, Yamaha and Triumph. They are also the biggest authorised dealer in the UK for Zero Electric motorcycles.

Their rider training school, which is accredited to the highest possible industry standard, counts Jaguar Land Rover amongst its clients. They also run a fully equipped factory motorcycle workshop. All in all, a quite comprehensive offering for anyone with an interest in motorbikes!

In a bid to separate themselves from competitors, Streetbike sought ISO 9001 certification. Wayne Worthington, Manager at Streetbike, comments, “As government and local authority policies move toward more sustainable transport solutions, we saw a market opportunity. As the UK’s main dealer for Zero Electric motorbikes, we felt there was an opportunity to actively promote the product to fleet users in both the public and private sector.”



Wayne continues, “However, we were well aware that fleet buyers prefer suppliers with a proven standard of operational quality. We felt that ISO 9001 certification for our business would offer that credibility when tendering for fleet contracts. It would also help us see where we were ourselves, in terms of our own operating standards. It gives us confidence to tender enthusiastically for fleet contracts.”

Since implementing their quality management system and achieving certification, Streetbike has also experienced internal benefits. “We’re better organised now, especially with our documentation and internal processes,” says Wayne. “Errors are minimised, all of which ultimately benefits our customers.”

An external consultant provided expert support in implementing the system. “Adrian Austin of Atlantic Consultants gave invaluable support,” says Wayne. “This was unchartered territory for us, so using a consultant made great business sense. It was definitely the right thing to do.”

It was their consultant who recommended Alcumus ISOQAR. After making comparisons with other certification bodies, Wayne and the team reached a decision: “We liked the Alcumus ISOQAR way of doing things. They were professional yet friendly and very efficient.”

"The Alcumus ISOQAR director personally presented our certificate. Touches like that make all the difference."


Wayne Worthington
Manager at Streetbike