Marketing Executive (SafeContractor, New Business)

Job Title: Marketing Executive (SafeContractor, New Business)

Location:  Parc Nantgarw, Cardiff

Salary:   £19 - 23,000 per annum, depending on skills, experience and qualifications

 

Benefits:

 

  • 25 Days annual leave

  • Generous Pension

  • Life Assurance (3 x Basic Salary)

  • Healthcare Scheme

  • Access to employee reward platform

Role Purpose:

Support the Alcumus SafeContractor Marketing Manager in the delivery of marketing plans and campaigns that drive Anchor Client new business growth through a market leading health and safety accreditation service.

Role Responsibilities:
 

  • Develop, manage and execute SafeContractor Client focussed marketing campaigns, liaising with the SafeContractor sales team (BDMs), the technical team, digital marketing team and Telemarketing to ensure the targeted volume of leads are met to achieve revenue and customer growth against monthly sales targets.

 

  • Work with the Marketing Manager to produce a suite of marketing assets to support BDMs and Telesales including: presentations; video content; case studies; competitor battle cards

 

  • Work with the New Business Marketing Manager, Teleappointing Manager and Head of Sales to develop and implement monthly new business marketing campaigns.

 

  • Work with the Event & PR Marketing Manager, New Business Marketing Manager, and Head of Sales to develop and implement a fully integrated event plan

 

  • Work with Marketing Manager and Alcumus’ PR agency to produce compelling and news worthy press releases and case studies

 

  • Work with Marketing Manager and CRM/Data Manager to develop prospect lists and targeted data for new business. In addition to managing existing SafeContract data to enable effective lead nurturing that optimises missed opportunities and achieves upsell in additional Alcumus SafeContractor products and cross-sells the wider Alcumus offering.

 

  • Day to day Ad hoc administration support where needed

 
Required Experience
 

  • Marketing based degree or CIM Diploma or other equivalent qualification.

  • Minimum of 18 months marketing experience within a B2B environment

  • Strong copywriting skills

  • Previous use of email marketing suites such as MailChimp and DotMailer (desirable)

  • Examples of working on successful marketing campaigns

 
Personal Characteristics
 

  • Have great attention to detail

  • Be able to prioritise workload, multitask and show initiative

  • Demonstrates creativity and commercial acumen

  • Customer-focused

  • Team player

Please email your CV to terri.foulston@alcumusgroup.com

We look forward to hearing from you!